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3 mentions found


☆ William 'Bill' Post, inventor of Pop-Tarts, dies at 96
  + stars: | 2024-02-14 | by ( Katherine Itoh | ) www.cnbc.com   time to read: +1 min
William "Bill" Post, the man credited with inventing the iconic toaster pastry Pop-Tarts, has died at 96. Post worked as the plant manager for the Michigan-based Hekman Biscuit Company, later known as Keebler Company, when Kellogg's asked the company to create a new breakfast product. The Pop-Tarts inventor began his career as a part-time worker in high school washing trucks at Hekman. After serving in the Army Air Corps in occupied Japan during World War II, Post returned to the company and worked up the corporate ladder. The toaster pastry remains a favorite among customers 60 years later, with around three billion sold in 2022.
Persons: William, Bill, Post, Kellogg's, Tarts Organizations: Hekman, Company, Army Air Corps Locations: Michigan, Japan, Illinois
☆ William ‘Bill’ Post, who helped invent Pop-Tarts, has died
  + stars: | 2024-02-14 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —William “Bill” Post, who helped create Pop-Tarts, the pantry staple that reinvented breakfast for the masses, has died. “We are deeply saddened to share the news that William ‘Bill’ Post passed away over the weekend,” Pop-Tarts owner Kellanova said in a statement. We’d like to put that in a toaster.’”He took the piece of pie with him and said he “had to break every rule in the book” to create Pop-Tarts. In the following few years, frosting and sprinkles were added and Kellogg created “Milton the Toaster” to be its mascot. He was also humble about helping create Pop-Tarts.
Persons: William “ Bill ” Post, William ‘ Bill ’ Post, Kellanova, “, Bill, ”, ” Post, Kellogg, Milton, Keebler, Post Organizations: New, New York CNN, Hekman Biscuit Company, Kellogg, Army Locations: New York, Michigan, Cleveland, Kellogg, Japan, Florence
☆ The Happy Meal inventor says McDonald’s didn’t want it at first
  + stars: | 2022-10-29 | by ( Nathaniel Meyersohn | ) edition.cnn.com   time to read: +9 min
But four decades ago, when the first Happy Meal debuted, the company didn’t quite get it. They didn’t immediately embrace it,” Bob Bernstein, an advertising executive who created the Happy Meal in the late 1970s, said in a video interview from his Kansas City office, which is decked out with Happy Meal memorabilia and original art. The meal’s name was an offshoot of a 1960s McDonald’s jingle, in which it called itself the “happy place.” “It’s such a happy place / Hap, hap, hap, happy place,” it went. For some reason, the company’s corporate offices outside Chicago were reluctant to roll out the Happy Meal nationally. Mario Anzuoni/ReutersIn the 1990s, Beanie Babies, Transformers and Power Rangers Happy Meal toys were massive hits for McDonald’s.
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